POLBO x ojo de tigre

Branding and product design

Polbo is a Puerto Rican rock band known for their bright and colorful music. So when record store Ojo de Tigre contacted us to design the branding for their latest album drop, we went with imagery that reflected just that.

They asked for a minimalist, Sailor Jerry pin-up inspired design to go with the music’s contents. This 7” vinyl record is customized from head to toe, with a front and back that matches when you put them together (which is super helpful when you can get the record in two colors, classic black or primary magenta!). All letters are hand-written to add the artisanal touch the band wanted.

It was important to the client that the design reflected some aspect of popular Puerto Rican culture, without coming off as cliché or too obvious. So we included what, to many Puerto Ricans, is a beloved fruit snack: la quenepa. Each pin-up figure holds one in her hand. To top it off, you can get your own hands on a quenepa girl sticker to go with your record.