Goya inc.

Billboards

Below is a selection of freelance work done for Goya de Puerto Rico, Inc. in the form of billboards. After deep-diving into Goya’s vintage ads collection, the client wanted contemporary design that recalled the charm of Goya’s earlier days in advertising for the corporation’s 90th anniversary campaign.

These designs are made to fit seamlessly into Goya’s already established brand identity while reeling viewers in with bright colors and nostalgic charm. These billboards were presented all over Puerto Rico in a variety of commercial districts.