DE LO MECÁNICO a lo orgánico

Art and design go hand in hand, and exhibitions are no different. De lo mecánico a lo orgánico, based on the contradictions present between the natural and modern worlds, required an elegantly subtle yet direct approach to its visual identity design. Hand-drawn and later vectorized river motifs are juxtaposed over hard-line city roadmaps (namely San Juan, Ponce, and Santiago de Chile, to go with the artists’ birthplaces) as a visual assertion of the exhibition’s premise. All designs are optimized for print and digital to make way for social media promotions, physical invitations, catalogues, and wall text.